Building Awareness
- Created: 2025
- Collaborators: Sara Benjamin, Artistic Purpose
- Disclaimer: All content displayed in this case study was created during my contract position with Artistic Purpose. The intellectual property and ownership of this content remain with Artistic Purpose and are used here solely for portfolio and demonstration purposes.
Engaging Students and Supporters
Objective
Generate awareness and drive engagement for Artistic Purpose’s upcoming 7-week summer class series. Specifically, the campaign aimed to fill student spots in music, dance, and performing arts classes while also recruiting qualified volunteer trainers and program support volunteers. Through targeted messaging and consistent promotion, the campaign sought to build community interest and support for the organization’s mission.
Tactics
- Weekly Themed Posts – Highlighted different program areas (dance, music, and performing arts) each week to generate interest and showcase variety.
- Video Content – Created short, engaging videos that highlighted classes, instructors, and the mission of Artistic Purpose.
- Targeted Messaging by Audience – Tailored content for potential students, parents, and volunteers across Facebook, Instagram, and LinkedIn.
- Clear Calls to Action – Included direct links and prompts to sign up, apply, or learn more in every post.
- Consistent Visual Branding – Maintained a cohesive look and tone across all graphics to build recognition and credibility.
Execution
Multi-Platform Targeting
Posted regularly on Facebook, Instagram, and LinkedIn, tailoring content for students, parents, and volunteers.
Diverse Content Mix
Used static images, motion graphics, videos, and weekly themed posts to keep audiences engaged and informed.
Engagement & Branding
Focused on interactive posts, volunteer spotlights, countdowns, and consistent visual branding to drive sign-ups and build awareness.
